SANTA CLARA, Calif., April 12 /PRNewswire-FirstCall/ — NVIDIA Corporation (NASDAQ:NVDA), a worldwide leader in graphics and digital media processors, today announced that a group of its partners and customers have adopted the NVIDIA Quadro FX 4000 SDI with PureVideo technology and will be demonstrating these solutions at NAB2005. This professional solution is designed to support a range of applications, from virtual-sets, to news, sports, and weather broadcast systems, that combine live video footage with animated graphics and text. Film and video production professionals can also leverage this high-definition (HD) serial digital interface (SDI) solution on HD broadcast monitors to see real time previews of 3D compositing, editing, and color grading.

PureVideo technology offers exceptional video quality in solutions that span from the NVIDIA Quadro FX 540 to the just announced SDI solution. The NVIDIA Quadro FX 4000 SDI for PCI Express is a fully integrated graphics-to-video solution that delivers uncompressed 10-bit SDI from programmable graphics, enabling a direct connection to broadcast monitors, switchers, tape decks, or SDI projectors. The real-time rendering, high-precision video color conversion, and gamma correction capabilities of the NVIDIA Quadro FX 4000 SDI eliminate bandwidth bottlenecks and deliver unprecedented quality with HD or SD video output.

“Our Discreet(R) Lustre(R) digital color grading system is used by film studios and post-production facilities for everything from video through to 4K film projects,” said Bill Roberts, director of product management at Autodesk(R)’s Media and Entertainment Division. “The NVIDIA Quadro FX 4000 SDI speeds up the film and video mastering process by allowing us to provide a calibrated, high-quality interactive viewing environment, ultimately empowering colorists to create and collaborate directly with cinematographers and other creative visionaries.”

The NVIDIA Quadro FX 4000 SDI supports both Windows and Linux, and can be easily integrated within a broadcast or video editing application. Visitors at NAB 2005 will find a wide range of post-production and broadcast solutions using the NVIDIA Quadro FX 4000 SDI on the show floor, including:

– – Alphabit (NVIDIA booth #SL5501)

– – Autodesk Media and Entertainment Lustre (NAB booth # SL1920)

– – Brainstorm eStudio (NAB booth # C9332)

– – Nucoda Film Master from Digital Vision (NAB booth # SL3649)

– – Sonic Solutions(R) HD Format Authoring (NAB booth # SL308)

– – Vizrt Viz|Artist(TM) (NAB booth # SL1137)

– – Weather Central :LIVE(TM) (NAB booth # C10214)

“We rely on NVIDIA Quadro FX 4000 SDI technology to deliver both SD and HD formats in a single, low-cost solution,” said Paul Lacombe from Brainstorm America. “We give our customers the fastest real-time broadcast-quality graphics on a PC-fast enough to generate reflections, complex textures, and shadows during live data streaming.”

“With the new NVIDIA SDI technology, SpeedGrade DI users can go from a full bit-depth buffer with color grading applied, directly to HD equipment, without having to render,” said IRIDAS CEO Lin Kayser. “Our customers now have the ability to preview their material on an HD monitor or even transfer content directly to HD tape for digital dailies.”

The NVIDIA Quadro FX 4000 SDI will be available in April through channel partners PNY Technologies (US and EMEA), Leadtek (APAC), and Elsa (Japan). NVIDIA will be demonstrating its new products at the upcoming NAB tradeshow on April 18-21 at the Las Vegas Convention Center. Visit the NVIDIA booth in the South Hall (#SL5501) or for more information.


NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise Pcs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide.