think3 Hires Experienced Engineering Services Asthana to Lead Design Outsourcing Expansion

CINCINNATI, March 20 /PRNewswire/ -- think3, a leading supplier of industrial design and product development solutions, today announced Anupam Asthana will direct its expanding design outsourcing business. As Head of Engineering Services, he is responsible for coordinating all contract engineering projects with the India operations for customers located in Europe, the United States and Japan.

"Aupam's leadership will channel existing customers to our engineering services capabilities," said Joe Costello, Chairman and CEO of think3. "Contract engineering is just one more extension of think3's domain knowledge, including industrial machinery and automotive experience, with CAD/CAE/PDM platforms. Our success in developing vendor-neutral platforms benefits not only think3 customers, but also those who use other software products."

Customers Turn to think3 for Competitive Outsourcing Strategies and Services

As think3 continues to diversify and build on existing strengths, customers will gain substantial cost savings, increase productivity and efficiencies and focus their internal engineering resources on designing new products for new markets. Customers must rely on the company they are outsourcing product definition data to. think3 strengths include stability, proximity, structured processes and a long-term commitment to growth in outsourcing design capabilities.

"From the delivery side," said Asthana, "we already have systems in place to accommodate growing customer demand for project management, diversified services offerings in design, analysis, turnkey projects and tooling. In fact, we project expanding up to 600-1000 engineers during the next three to four years to meet our business targets."

Building on think3's industrial design technology, customers can transfer Class A surfacing and underlying development styling for interiors and exteriors to India -- efficiently managing programs at global locations. Additionally, think3 outsourcing design capabilities include:

- Proven delivery systems 

- Talented pool of expert engineers 

- Reliable approach for meeting customer requirements 

- Established India operations, focused on engineering services

With a Masters in Engineering from IIT Mumbai, Asthana has more than 13 years of engineering services experience. He has worked with automotive OEMs in research and development and partner companies of PTC and Dassault in India and outsourcing of engineering from companies in US and Europe.

About think3, Inc.

think3 provides innovative, next generation industrial design solutions and is a leading supplier of product development solutions to mid-sized manufacturers worldwide. Customers include Honda, BMW, Mazda and Alessi. Overall, the company enables more than 5,000 manufacturers to achieve dramatic gains in competitiveness and profitability by optimizing their product development process. think3's best-of-class products, services and unique business delivery model lower manufacturers' risks and remove barriers to successful implementation. With headquarters in Cincinnati and offices throughout Europe, Asia and North America, the privately held company has been leading innovation for more than 20 years. 

www.think3.com

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