Alias Becomes a Founding Corporate Innovator Partner for the International Council of Societies of Industrial Design (Icsid)

Software Maker Affirms Commitment to Progress in Industrial Design

Toronto, Canada, September 26, 2005 � Alias has announced its participation in a new initiative set forth by the International Council of Societies of Industrial Design (Icsid). Alias is now one of the founding Icsid Corporate Innovator (ICI) partners. This is a group of design-related companies dedicated to corporate and academic collaboration, promotion of industrial design issues globally and cooperation in developing new directions in the world of design.

Bringing together nearly 150 professional societies in over 50 countries, Icsid began its ICI initiative early this year as a program to facilitate corporate involvement on coordinated projects throughout the international design community. The organization combines resources and efforts of practicing designers, governmental agencies and educational institutions to implement research, further professional development and protect the intellectual property rights of designers.

Alias� StudioTools� family of products and services has helped drive industrial design into the new millennium by providing software that takes designers from intuitive 2D sketching directly into high-quality 3D design. All major automotive manufacturers as well as hundreds of leading industrial design studios worldwide now use Alias� technology.

�Industrial design has seen new heights in the last few years with innovative creations that have made such things as cell phones, MP3 players and cars much more attractive, reliable and in-demand,� said Drew Mattison, Industry Business Development Manager for Design at Alias. �With the speed that the industry moves, designers need tools that can help them meet shorter schedules without compromising their creativity. Alias StudioTools provide the flexibility, speed and very high quality design communication that industrial designers need today.�

Icsid will work with Alias to support the global industrial design efforts of the organization, which holds numerous events worldwide. �We are excited that Alias has become one of three ICI partners in the inaugural year of the initiative,� said Dilki de Silva, Icsid Secretary General. �The support and participation of key industry players is fundamental to the continued growth of our industry. We anticipate funneling the knowledge and experience of industry leaders such as Alias to nurture positive change around the world.�

About Icsid

The International Council of Societies of Industrial Design (Icsid) was created in 1957 by a group of international organizations committed to industrial design. Today, Icsid counts 147 members in 51 countries, representing more than 150 000 designers. Icsid members are professional associations, promotional societies, educational institutions, government bodies, corporations and other institutions which contribute to the development of the profession of industrial design.

Icsid supports and highlights design as a valuable tool to serve key issues discussed in international forums. This requires collaboration with individuals, governments, NGO's, companies and organizations, in order to guarantee and strengthen the presence of design at all level. Icsid holds consultative status with UNESCO, UNIDO, ISO and WIPO.

www.Icsid.org

About Alias

As the world's leading innovator of 3D graphics technology, Alias develops award-winning software, custom development and training solutions for the automotive, industrial design and visualization markets and film and video, games, web, interactive media and education markets. Alias also offers a powerful range of services for new to advanced users in the most demanding environments. Learning Tools and training, support, and professional services help meet rigorous production deadlines.

The company's design customers include AT&T, BMW, Boeing, Fiat, Ford, General Motors, Honda, Italdesign, Kodak, Kwikset, Mattel, Price Pfister, Renault, Rollerblade, Sharp, Trek Bicycle, Teague and Timex.

www.alias.com

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