Nicholas Carr and Erik Brynjolfsson Debate Question, 'Does IT Matter?'

Debate to Occur at AMR Research's Annual Fall Executive Leadership Conference

BOSTON, Aug. 17 /PRNewswire/ -- At AMR Research's annual Fall Executive Leadership Conference, held in Boston November 6-8, acclaimed business writer Nicholas Carr and director of the Center for e-Business at MIT Erik Brynjolfsson will provide contrasting views on whether or not IT really matters. Joining them in this debate will be Linda Sanford, IBM's senior vice president of Enterprise On-Demand Transformation and IT.

While technology vendors would love to take credit for the productivity boom currently enjoyed by the global economy, many CEO's question whether the hundreds of billions spent on IT have dramatically improved corporate performance. Nicholas Carr began the debate over IT's validity in the pages of Harvard Business Review with his controversial thesis that "IT Doesn't Matter." Erik Brynjolfsson has challenged Carr with his focus on how businesses can effectively use information technology to see productivity gains.

Linda Sanford will enter the debate after speaking about her experiences transforming IBM's core business processes, supporting those processes with information technology, and helping to create a company culture that recognizes the value of this work.

The conference will also feature peer networking, dynamic presentations by AMR Research senior analysts, and panels discussing industry-specific issues. One panel will feature the following executives:

• Peter Horvath, COO, DSW 
• John Withee, CFO, New Balance 
• Bill Ramsey, SVP of Supply Chain, Honeywell

AMR Research will also host in-depth tracks on the following topics: 

• Creating a practical and actionable roadmap for demand-driven supply networks 
• Opportunities/challenges of managing China-based manufacturing 
• Service Oriented Architecture: Game changer or hype? 
• Transformational IT projects in retail 
• Price and profit management in process industries

To register for this event, please visit http://www.amrresearch.com/events

About AMR Research 

AMR Research provides world class research and actionable advice for executives tasked with delivering enhanced business process performance and cost savings with the aid of technology. Five thousand leaders in the Global 1000 put their trust in AMR Research's integrity, depth of industry expertise, and passion for customer service to support their most critical business initiatives, including supply chain transformation, new product introduction, customer profitability, compliance and governance, and IT benefit realization. 

www.amrresearch.com

  Get a free CADinfo news feed here...