Houseplans, Inc. Announces Exclusive Agreement With HGTVPro.com of Scripps Networks
Houseplans to be exclusive provider of stock house plans for HGTVPro.com
NOVATO, Calif., Jan. 14 /PRNewswire-FirstCall/ -- Houseplans, Inc., a leading on-line supplier of ready-to-build house plans, announced today an agreement with HGTVPro.com of Scripps Networks to offer Houseplans' collection of more than 19,000 unique house plans on Scripps' newly launched website -- HGTVPro.com. HGTVPro.com provides information, products and services geared specifically for professional contractors, builders and remodelers. Houseplans.com will be the exclusive house plans supplier for HGTVPro.com.
"As a brand extension of highly successful HGTV, HGTVPro.com immediately benefits from huge brand recognition, a powerful marketing advantage and a tremendous reach into the professional and 'prosumer' market," said Marvin Mauer, CEO of Houseplans, Inc. "HGTVPro.com is the perfect marketing vehicle for the house plans and related services that we provide to this important market segment."
Houseplans.com will also be featured in other popular Scripps Networks web properties and TV shows, including HGTV Dream Home and the Do-It-Yourself Network.
About Houseplans, Inc.
Houseplans, Inc. a wholly owned subsidiary of IMSI(R) (OTC BB: IMSI), is focused on expanding its network of web properties to serve the rapidly growing market for the sale on-line of stock house plans and related home building services. The company's mission is to help customers find and acquire the perfect house plan for their dream home by offering the largest selection of quality house plans and related building plans, and providing an experience that exceeds customer expectations.
Home & Garden Television, which is now distributed in 80 million U.S. households, is one of the fastest-growing networks in cable television history. HGTV.com is America's leading online destination for home and garden information, with more than 2.5 million unique visitors each month. Internationally, HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming. HGTV branded programming can also be seen in Japan, Australia, Thailand, the Philippines, Hungary, the Czech Republic, and the Slovak Republic. HGTV is wholly owned by The E.W. Scripps Company (NYSE:SSP), which also operates the Food Network, DIY Do It Yourself Network and Fine Living, a new network which launched in 2002.
About IMSI
Founded in 1982, IMSI has established a tradition of providing the professional and home user with innovative technology and easy-to-use, high- quality software products at affordable prices. The company maintains two business divisions. The Precision Design division, anchored by IMSI's flagship product, TurboCAD(R) and the DesignCAD(TM) line, also develops and markets other visual content and design software such as FloorPlan(R) 3D and TurboCADCAM. The division also includes several online properties focused on the sale of content and services to the architectural, engineering and construction market thru its stock house plans site at Houseplans.com and the online CAD symbol site, CADsymbols.com. The Consumer Software Solutions division, which is anchored by Allume Systems, Inc. (formerly Aladdin Systems, Inc.), provides small businesses and consumers with software solutions through its popular products such as StuffIt(R), Internet Cleanup(R), SpamCatcher(R), TurboProject(R), FormTool(R), FlowCharts&More(TM), HiJaak(R) and
TurboTyping(TM).
