Consortium Formed to Create 3D Stereographic Display Market

MAHWAH, N.J., March 4 /PRNewswire/ -- Five major Japanese companies have collaborated to form The 3D Consortium to encourage the growth and development of a full-fledged market for 3D applications and products. The consortium's objective is to enhance the potential market for three dimensional images through the development and expansion of I/O devices for 3D stereographic displays, development and distribution of 3D content, and by promoting the commercial use of this new technology in a wide variety of application areas.

The five steering members of the Consortium are Itochu Corporation, Tokyo; NTT DATA Corporation, Tokyo; Sanyo Electric Co., Ltd., Osaka; Sharp Corporation, Osaka; and Sony Corporation, Tokyo. Consortium members believe this groundbreaking technology will open up new worlds of video imaging that will provide a realistic sense of depth and presence never before possible. In addition to the five steering members, the 3D Consortium is comprised of over 60 standard members, including hardware manufacturers, software vendors, content vendors, content providers, system integrators, video production houses, broadcasters, academic organizations and other interested parties.

Compared to conventional planar (2D) displays, stereographic (3D) displays are capable of realistically depicting the positional relationships of objects in space. A variety of applications are envisioned in fields as wide-ranging as industrial design including CAD (computer aided design), medical, educational, entertainment, advertising, broadcasting, electronic books, and more. The Consortium estimates this market in Japan has the potential to reach three trillion yen in annual sales revenue by 2008.

Subcommittees are being established within the Consortium to discuss specific issues such as devising image formats appropriate to various applications and I/O devices and developing guidelines and authoring tools for creating content. The Consortium will expand its efforts globally into various fields, and plans to aggressively promote educational activities to encourage the widespread application and expansion of 3D. The ultimate goal is to generate an unprecedented new industry and market for 3D technology.

Consortium Officers include: Chairman: Mikio Katayama, Group General Manager, Mobile Liquid Crystal Display Group, Sharp Corporation; Vice Chairman Kenji Torasawa, General Manager, Digital Systems Laboratories, Technical Development Group, Sanyo Electric; Vice Chairman Keiichiro Shimada, President, Vaio Notebook Computer Company, Mobile Network Company, Sony; Comptroller Haruhiko Katoh, Division General Manager, Media Service Division, Business Development Group, NTT DATA; and Executive Director: Minoru Taniguchi. The Consortium Business Office is located at Digi-Book Japan Inc., 1-3-6 Nishi-Kanda, Chiyoda-ku, Tokyo, Japan. Tel: +81-3-5283-8640. E-mail: [email protected].

Inquiries from companies and organizations in the U.S. interested in participating in the Consortium for the purpose of expanding the market for 3D can be directed to:

Ian Thompson Sharp Laboratories of Europe Ltd Edmund Halley Road Oxford Science Park Oxford, 0X4 4GB, UK Tel: +44 (0)1865 747711 Fax: +44 (0)1865 747717 Email: [email protected]

Last September, Sharp Corporation and Sharp Laboratories of Europe, Ltd. Announced the development of a LCD capable of displaying 3D images without the use of special glasses. This LCD is switched electrically between 2D viewing and 3D viewing. Sharp is currently employing its 3D LCD technology in a mobile phone. In addition, Sharp will introduce 3D PC related products later this year.

www.3dc.gr.jp

 

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