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Archived news announcement

PTC's Pro/CONCEPT(TM) is Industry's First Complete Digital Product Brainstorming Tool

Designers Can Use a Single Software Tool to Easily Design, Sketch, Model and Visualize Innovative New Products -- Integration with PTC's Pro/ENGINEER and Windchill Solutions Provides Full Process Flexibility


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NEEDHAM, Mass., Oct. 28 /PRNewswire-FirstCall/-- PTC (NASDAQ:PMTC), the product development company(TM), today announced Pro/CONCEPT(TM), a new member of company's Pro/ENGINEER family of market leading product design and development software solutions. Pro/CONCEPT is a standalone product from PTC that allows designers to capture, explore and develop product designs and create hyper-realistic digital products quickly and inexpensively. It is the first software product to combine the disciplines of sketching and modeling into a single, easy-to-learn and use environment.

Pro/CONCEPT contains tools for free form sketching, image retouching, curve and facet modeling, painting directly onto 3 dimensional (3D) models, and real-time and photo-realistic rendering.

As more companies understand the importance of the connection between the products they produce and their overall growth and profitability, the product development process is receiving much closer scrutiny and increasing levels of optimization. In particular, the earliest portion of the process -- product conceptualization -- can have a great impact on potential success.

With Pro/CONCEPT, designers can create numerous iterations of products in digital form and share them electronically across the "digital value chain" of suppliers, partners, customers -anyone with input into the overall product development process. By iterating the product at this early stage of development, designers can ensure that there are far fewer changes during the development of the physical product, when such changes can slow time-to-market and add significant expense to the process.

"Designers have traditionally brought product concepts to life through a number of different media -on paper, in clay or wood but those approaches are often costly, time-consuming and difficult to share externally," said Jim Heppelmann, executive vice president software solutions and chief technology officer, PTC. "During the conceptual phase of creating a new product, you have the ability to quickly and easily distill all your ideas, make assessments and seamlessly move the best ideas on to detailed design and engineering and, ultimately, into production. Pro/CONCEPT was developed with this reality in mind."

Pro/CONCEPT allows designers to connect with other applications and participants in the design process. It integrates with multiple CAD tools, including PTC's market leading Pro/ENGINEER, allowing engineers to reuse all Pro/CONCEPT information, preserving the aesthetic intent, and easing further engineering and production design work. Pro/CONCEPT's integration with PTC's Windchill-based solutions allows users to easily collaborate with customers, partners and other team members.

Moen Incorporated, one of the world's largest producers of residential and commercial plumbing products, has been involved in the beta testing of Pro/CONCEPT, helping to determine its range of functionality in the industrial design realm. "The functionality demonstrated to date shows immense promise in providing industrial designers with a tool that rapidly captures the theme of the proposed product through 2D sketches, 3D models, renderings and rapid prototypes, whether they be generated internally or externally," said Mike Brattoli, Senior Product Designer, Moen Inc. "Moen is very excited about the potential of this new solution."

Sun Microsystems has been actively involved in the planning and design of Pro/CONCEPT. "The integrated sketching and modeling found in Pro/CONCEPT give more flexibility to our designers," said Drew Tosh, industrial design lead at Sun. "The ability to hold design reviews across our intranet will enhance our dispersed teams, making them more efficient and driving the product development process at an even quicker pace."

Pro/CONCEPT transforms Product Conceptual Process

PTC worked closely with industrial and conceptual designers to define a complete conceptual tool that not only captures new ideas but also allows for the freedom to easily explore and expand them into real working designs as quickly and seamlessly as possible. With Pro/CONCEPT, users can:

- - Sketch, model and paint, including creating sketches using a full palette of tools, creating and editing 3D facet models, and creating curve layouts.

- - Provide photo-realistic visualization including the ability to retouch images and photographs, real time rendering, photo-rendering and advanced photo-rendering.

- - Transfer models to and from MCAD and collaboration systems. Pro/CONCEPT can export file types in a variety of formats (Pro/ENGINEER, STL, VRML, Product View, OBJ, TIFF or JPEG.) 3D print and stereo lithography provide the ability to produce rapid prototypes.

Pricing and Availability

These capabilities are available in one low cost package that includes self-paced tutorials. Pro/CONCEPT is available immediately and starts at $1495 (USD). 

About PTC

PTC (NASDAQ:PMTC) develops, markets, and supports software solutions that help manufacturers win with superior products. PTC is the world's largest software company with a total commitment to product development. The company services more than 33,000 customers worldwide. 

www.ptc.com

 

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