Autodesk Makes New Appointments to Further Strengthen Its Building Project Collaboration Service In the UK 

20 September, 2002 - Autodesk, Inc. has announced the appointment of two highly-experienced industry specialists to the professional consulting services and sales team for Autodesk� BuzzsawTM, its web-based project collaboration service for the building industry. Cliff Upton joins as technical consultant while Richard Harpham has been appointed as regional sales manager. 

Autodesk's emphasis on the UK market is backed up by recent research, underlining the importance of the UK construction industry and the role of IT within it. According to figures from Euroconstruct European Construction Trends 2001 - 2003, the size of the UK construction market in 2000 was an estimated US$122.37 billion. In addition, extrapolated figures from analysts, Cambashi Ltd project that IT expenditure on construction in the UK will grow at an estimated rate of 14% in the period 2002/2003* - a higher rate than in France or Germany. 

"We see the UK as a key market for our online project collaboration service, Autodesk Buzzsaw," says Mark Marback, UK major accounts manager, Autodesk Building Collaboration Services. "We believe the appointment of these two highly respected industry professionals will enable us to significantly strengthen our position in the region and build a platform for future success." 

Working out of the new Autodesk office in Farnborough, Hampshire, Upton will be responsible for consulting, training and pre-sales activities in the UK to support the Buzzsaw service. Before joining Autodesk, Upton spent eight years managing his own IT Project Management and Consultancy business, Brampton (IT) Ltd. In this role, he focused on project managing the implementation of the latest GIS and CAD systems including Autodesk Vision* and AutoCAD�.

The majority of his commissions were for BAA, both at its corporate headquarters and at Heathrow, Gatwick and Glasgow airports. Prior to this, Upton worked for Graphic Data Systems (GDS) Ltd in a broad range of consultancy and technical consultancy roles. In his new position, Upton reports to Jason Medal-Katz, manager of professional services for Autodesk Building Collaboration Services. Harpham's main responsibility in his new role will be building Buzzsaw collaboration sales for the UK region. He was previously a sales manager for Infrasoft Solutions Ltd where he was responsible for reviewing, specifying and developing core strategies for the development and marketing of Arenium, a model-centric data management tool for the civil construction sector. Before this, Harpham was technical sales manager EMEA, where he had direct sales responsibilty for the Northern UK and Scotland region. In his new post, Harpham reports to Tom Cameron, director of worldwide sales for Autodesk Building Collaboration Services. 

Autodesk has already achieved some significant successes with Buzzsaw in the UK. Key customers include the major food retailer, Safeway; Broadway Malyan, a leading practice of international architects, landscape designers and town planners; and Zaha Hadid, Ltd. One of the most renowned architects of our time, Hadid's award-winning designs include the Wolfsburg Science Centre in Germany, the Contemporary Arts Center in Cincinnati, Ohio, and the Bergisel ski jump in Innsbruck, Austria.

* Construction IT spend growth is extrapolated from EITO country IT spend growth figures and Kew Associates research on IT spend in the industry sector in the UK.

About Autodesk 

Founded in 1982, Autodesk, Inc., is the world's leading design software and digital content company. The company serves a diverse portfolio of markets, including building design, geographic information systems, manufacturing, digital media, and wireless data services. By delivering tools that foster innovation and creativity, Autodesk helps customers create, use and leverage their digital design data. 

www.autodesk.com

 

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