When the Olympic torch lights the flame to mark the start of the Sydney 2000
Olympic Games in September this year, the entire nation will celebrate as the
Olympics return to Australia for the second time.
Certainly nobody will feel the euphoria more than the design team at Blue Sky
who created the torch. The winning design was unveiled to the world’s press on
March 8 1999, but the hard work began almost 18 months earlier when senior
designer Robert Jurgens and creative director Mark Armstrong began the process
of responding to the SOCOG (Sydney 2000 Organising Committee for the Olympic
Games) invitation to tender. 40 firms were invited to
participate in the tender to design and manufacture the Olympic torch and
community cauldrons.
The
brief given to the designers was very detailed and very exacting in its
requirements. The designers had to conceive a product that weighed no more than
1.5 kilos and stay alight for the required twenty minute run, be environmentally
responsible in its manufacture and operation. The brief gave emphasis to
ergonomic considerations and set a manufacturing budget and production delivery
schedule for the 14,000 torches required.
The Sydney Torch Relay is the longest in Olympic history and transports the
sacred flame from Athens in Europe through to the Pacific region and finally to
within one hour’s drive of every Australian. This mammoth logistical exercise
will put the torch through a very diverse range of environmental conditions
including desert heat, sub zero alpine conditions and tropical winds and storms.
The torch must perform well in a range of different transport situations
including camel, tram, boats and bicycles.
Adelaide University in conjunction with FCT, an international combustion
specialist, were commissioned separately by SOCOG to develop a
uniquely Australian burner for the torch that would satisfy the requirements of
the brief.
From the outset the Blue Sky strategy when accepting the invitation to tender
was simply "to win". It is part of our normal design process in any
Industrial design project to assemble a multi-disciplined team to respond to a
design brief and the torch project was handled in the same way. We enlisted the
support of Chris Ryan from RMIT’s Centre for Design to provide the highest
level of environmental support to the design team. GA & L Harringtons, as
ISO accredited Australian manufacturer, joined the consortium bringing a
reputation for quality high volume manufacturing. Alan Isamy from Box & Dice
Pty Ltd contribute his model making and skills to the team.
Coming second in a tender of this type is a very expensive exercise so we
adopted a strategy to analyze the types of solutions that would inspire an
appeal to the judging committee as well as achieving the requirements of the
brief. Our research phase included an understanding of the history and tradition
associated with the Torch relay and we examined in detail previous torches of
the modern Olympic era. We searched for inspiration in our built environment,
including icons such as the opera house and the beautify Sydney Harbor. The
resultant research phase produced a series of inspirational boards that helped
formulate the four design options submitted in the first round of submission to
SOCOG.
The first four design options submitted by Blue Sky.
The first round design submissions were modeled using Alias|Wavefront
software on SGI hardware. The 3D surface files were rendered in high resolution
and life-like flames were added in Photoshop for the presentation to SOCOG. The
same files were e-mailed to Box & Dice Pty Ltd to produce a high quality
appearance model to evaluate ergonomic aspects and surface finishes.
After the tender closed we waited anxiously with our partners as did all the
other participants for some word regarding our submission. It came within 2
weeks and we were delighted to hear we had been short-listed with three other
firms to make a presentation to the Torch Review Committee. Blue Sky concluded
that Robert Jurgen’s boomerang layered design would stand us the best chance
of winning, and so we concentrated on refining the various technical aspects of
this torch direction. After further presentations to SOCOG and its board, it was
announced that the Blue Sky torch would be used at the Sydney 2000 Olympic
Games.
Together with GA & L Harrington, Blue Sky set the manufacturing process
in motion. Harringtons developed and refined the manufacturing processes and
worked closely with the other partners to bring the torch to fruition. For us at
Blue Sky, the project has been very special and quite uplifting The team just
"clicked" and each member from the designers to the production
engineers have demonstrated a passion for the project which is quite
extraordinary.
The Sydney 2000 Olympic
Torch comprises three main components. Its form recalls the shells of the
Sydney Opera House and the subtle curve echoes that of the boomerang.
The
outer shell is powder coated and cubic-printed, pressed aluminium.
The middle shell is fluoro-blue anodized aluminium.
The inner shell is stainless steel with a stainless steel burner and
copper gas lines. It also contains the gas cylinder and operating
controls.
The Olympic Torch is a unique opportunity for Australian designers and
manufacturers to demonstrate our creative and technical competence to the world
and to make a contribution to Olympic history and add a uniquely Australian
element to the torch relay.
Blue Sky is a Sydney based design consultancy with a broad range of clients
including local appliance manufacturers and global corporations including
Philips Electronics, Ryobi Japan and Cochlear. The company employs Industrial
Designers, Graphic Designers, Mechanical Engineers and Multi Media Specialists
The
brief given to the designers was very detailed and very exacting in its
requirements. The designers had to conceive a product that weighed no more than
1.5 kilos and stay alight for the required twenty minute run, be environmentally
responsible in its manufacture and operation. The brief gave emphasis to
ergonomic considerations and set a manufacturing budget and production delivery
schedule for the 14,000 torches required.